PUREST has appointed Saverio Palatella as Creative Director and Fashion Designer, Summer 2015 Collection unveiled

“Airy Fluidity” Spring-Summer 2015 Collection unveiled at our Flagship Showroom during Milan Fashion Weeks

PUREST is proud to announce that it has appointed Mr. Saverio Palatella as Creative Director and Fashion Designer. Multifaceted artist and creator, a major Cashmere expert from a design and technical standpoint, Saverio Palatella has collaborated with some of the most prestigious international brands; his high-end knitwear Collections are showcased in the most important markets.

About this new Collaboration, Patrick Garbini, PUREST Managing Director, said: “Saverio Palatella is the best expression of Italian creativity applied to Cashmere; he has been tasked with consolidating the constant growth of the PUREST brand, including the further development of the new Home & Travel line and the use of innovative fibres alongside the valuable Cashmere from Mongolia, which has been the signature of the PUREST Collections since the brand was launched in 2011″.
Saverio Palatella will also contribute to the Private Label and Luxury Corporate Gift Collections that PUREST successfully develops for some international Brands, with a specific focus on the luxury sector.

Starting in September, the new PUREST Summer 2015 Collection designed by Saverio Palatella will be presented and exhibited at our Flagship Showroom Winwood Fashion in Milan and at our Partner Agents in Switzerland and Hong Kong. PUREST will also be staging individual meetings with its Customers in Paris, between September 27-30th during the local Fashion week.
Mr. Patrick Garbini’s comments about the latest launch: “Summer 2014 Collection is the quintessence of our commitment to authenticity and excellence; it perfectly reflects our passion for tradition and product innovation combined with our focus on sustainable growth, which is exemplified by our recent collaboration with myclimate, a Swiss climate protection organization (refer also to our previous announcement on our blog)”.

Saverio Palatella’s comments on the new Collection: “Airy Fluidity is the theme of the new 2015 Summer Collection that evokes lightness and softness, freshness and transparency thanks to the use of precious materials, the new Abstract and Arty Fishing printed patterns obtained through digital technology in Biella, Italy, and lastly the use of new effects with faded colours and stripes. A modernist, sober and sensual chic”.
The Collection comprises 16 new models of scarves, “carré” and neck-scarves, 3 models of stylish accessories for travel and home and a selection of 28 colours, ranging from the natural tones through to the refreshing “Aquatic Summer Blues” and the “Fruity pinks”.
The Collection combines refined raw materials, such as pure Cashmere and the own developed blend Cashmere-Bourette silk-Cotton of the “Rustic Glam” capsule, with the traditional handcraft of our Nepalese Atelier and the Italian creativity expertly interpreted by our Creative Director.

All professional Buyers can book a personal appointment to discover our new Collection in Milan (from September 4th onwards), Paris (between September 27-30th), Switzerland and Hong Kong. For all contact details visit our dedicated page.

For any enquire about our Collection or our dedicated Corporate Luxury Gift Program, and to receive copy of our look book, you can contact us at email hidden; JavaScript is required.

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PUREST is Milano, Genève, Kathmandu

Selected models from PUREST Summer 2015 Collection

PUREST S15 Pink Shades - Multistripes-Printed Carré Abstract-Pied-de-poule

PUREST S15 Stripes 152.03

PUREST S15 Cachecol 152.08

PUREST S15 Ultralight Patchwork - Limited Edition 152.01

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