PUREST will officially launch the new Fall-Winter 2014/15 Priceless Collection at Milan Fashion Factory, the new trade-show for high-end fashion accessories addressed to professional Buyers, between February 22nd-24th in Milan Porta Nuova.
The new Priceless Collection dedicated to the coming Winter season presents ten models including the new proposals developed by our Italian Creative Team that combine an intense technical and style content with the traditional features of elegance, genuineness and expression of the best local products and craftsmanship that have always characterized the PUREST Collections.
Quilted scarves and stoles, new printing patterns with nature inspired elements, soft and cozy stoles that recall the atmosphere of Nordic countries, including our lightweight “Voile de Cashmere” (50g), stand out in particular. Produced with extraordinary raw materials of impeccable quality exclusively sourced in Mongolia.
This new Collection also marks the launch of the Home & Travel line characterized by a contemporary and sober “mood” which combines functionality and refinement and is also produced in our Atelier in the Kathmandu Valley. Pure Cashmere and very warm and relaxing color combinations, hand knotted fringes and visible top-stitching skillfully sewn by our Tailors characterize the soft and elegant Plaids. The Luxury Travel Set, dedicated to the contemporary globe-trotter and inspired by the passion for travel of PUREST Founder, is elegant, functional and compact.
PUREST is Milano, Genève, Kathmandu