PUREST expands the distribution network in France and Germany on time for the launch of the new Priceless Collection Summer 2014

Current and potential Clients of PUREST have now, after Switzerland, Milan and Hong Kong, some additional opportunities to discover our Collections. Paris, Düsseldorf and Munich have in fact been recently added to our selected network of Showrooms and Agents promoting PUREST and our Collection of exclusive Cashmere Accessories.

Gimel Showroom, an elegant and cosy Showroom in the hearth of Paris and managed by Ms. Tooke and Ms. Goldblat, is now representing PUREST in France but also in Russia and Eastern Europe, with a strong focus on selected high-end and elegant Boutiques.

Mr. Coppolecchia-Reinartz and his dedicated Team at D-tails represents PUREST in both Germany and Austria, the Company has own Showrooms in premium locations in Düsseldorf and Munich. D-tails will be also attending major trade fairs during the coming Fashion weeks, in particular Premium Trade Show in Munich between August 10th and August 13th where our new Priceless Collection will be presented and displayed.

All our Showrooms and Agents are available to professional Buyers, for the contact details please refer to our dedicated page.

Asked about the latest addition, Mr. Patrick Garbini, Founder and Managing Director at PUREST reported: “We are of course extremely proud of the new strategic Partnerships, we have been feeling since the very beginning a particular strategic fit with both new Partners and we look forward to starting a long-term Collaboration, strengthening our position in one of our core markets (i.e. Germany) and increasing Customers’ proximity in France, as well as in the growing markets of Russia and Eastern Europe. Through these additions we are reacting to the increasing demand from those markets by appointing competent and professional Showrooms extremely capable to promote our Brand, Values and Collections”.

Beside the appointment of new Showrooms, PUREST has very recently unveiled the sixth Priceless Collection from its Foundation in year 2011. Mr. Patrick Garbini about the latest launch: “Summer 2014 Collection confirms once again our amazing dedication on tradition and quality, but also passion, continuous innovation in style and products, and willingness to sustainably growth”.

In particular, on time for the presentation of the new Summer Collection, PUREST introduces a first “capsule” of printed shawls developed in collaboration with our new Partner, a traditional Printing Atelier in Prato, Italy. “We have been looking for a while about a suitable Partner who could print on shawls produced in our Atelier in Nepal in a traditional way in line with our values and positioning. In Tuscany we have found a small Company fully aligned to our value proposition, every shawl is in fact unique since manually single-printed with the old technique of the screen printing, thus further reinforcing the craftsmanship tradition and authenticity of our products”, added Mr. Patrick Garbini.

The new Summer Collection 2014 includes 9 models and 28 refreshing color shades, as well as the use of extremely light and luxurious Cashmere threads and some elegant and sober finishing processes. The concept and philosophy behind our Brand does not change at all: the finest Cashmere from Mongolia which contributes to the “caressing” texture, the traditional and manual production in our Atelier in Nepal, as well as the innovation provided by our creative Team in Italy and our Maison based in Lugano, Switzerland … summarized by our slogan “Milano – Gèneve – Kathmandu“.

For any enquire about our Collection or our dedicated Corporate Luxury Gift Program you can contact us at email hidden; JavaScript is required.

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