After a rewarding 2012 which has seen the successful launch of two Collections and very positive developments on both brand awareness and distribution sides, PUREST is delighted to announce the launch of the new Fall Winter 2013/2014 Priceless Collection during the fashion weeks in Dusseldorf, Milan, Zurich and Hong Kong.
The New Priceless Collection consists of 11 models and 32 color shades developed by our Creative and Production Teams in Milan and in the Kathmandu Valley. Innovative and elegant weave patterns, delightful warm and bright color shades, luxurious manual finishing but also new cutting-edge processing on the shawls are some of the key elements. What does not change at all is our focus on both quality and tradition, the finest cashmere from Mongolia with his marvelous touch and the slow and manual production in the Himalaya region, including the research and innovation provided by our creative Team in Italy.
Patrick Garbini, Founder and Managing Director at PUREST, about the new launch: “The new Winter Collection is proof of our incredible focus and passion for Cashmere Accessories but also the savoir-faire and dedication of our Creatives in Milan and our production Team in our Atelier in Kathmandu. We are particularly proud of the new Collection and we look forward to presenting it to our current and potential Partners.”
Asked about future developments, Mr. Garbini replied: “Our strategy on exceeding Stakeholder expectations through a clear focus on quality and customer proximity, tradition and continuous research and innovation has proven to be sustainable and is giving us the necessary drive to achieve further steps, for example on the product side. During first half of current year we will in fact launch our Home and Travel lines which are now under the final stage of development together with a launching Customer from the Corporate luxury gift segment.”
- February 2nd – 7th: Dusseldorf, Kaiserwertherstrasse 117. Ms. Ursula Dohmen, Agent for Germany, +49 171 2150844
- February 10th – 12th: Zurich, Hotel Zürichberg (Order-Now Trade Fair), Orellistrasse 21. Ms. Rosemarie Flammer, Agent for Switzerland, +41 79 337 10 47
From February 11th onwards, the new Priceless Collection is displayed in our Flagship Showroom in Milan, Winwood Fashion, in Corso Venezia 41. The Showroom can be visited upon appointment.
Customer based in Asia can contact our local distribution office in Hong Kong.