PUREST reveals Summer 2013 Priceless Collection at MeMy Mode during Paris Fashion Week

We are extremely proud to communicate that we been invited to present our exclusive Priceless Collection of Cashmere Accessories for the coming Summer season at the MeMy Mode Show in Paris. Addressed to professional Buyers and Journalists, MeMy Mode is one of the most recognised fashion tradeshow and it will be held from September 28th until October 1st at the beautiful Bourse du Commerce in Paris.

PUREST Summer Cloud

Meet the PUREST Team in Paris, discover our story and the creation of a PUREST shawl, and let us surprise you with the beauty of our Priceless Collection Summer 2013. A special selection of our Cashmere shawls from the Winter 2012 Priceless Collection is also presented.
We would be delighted to welcome you personally at the PUREST stand, on request we take care of your registration for a personal entry card, just send us a message to email hidden; JavaScript is required .

The e-Lookbook of our Summer 2013 Priceless Collection is also available upon request.

About the Summer 2013 Priceless Collection:


PUREST St.Tropez (Le Grand Carré) and Voile d’été


The new Priceless Collection for the spring-summer 2013 consists of six new models featuring a refined yet always sober design, extreme lightness thanks to the very fine Cashmere yarns with which they are weaved as well as the large size of the grand carré and a choice of over 30 innovative colour shades.

All of this in keeping with the philosophy of excellence and quality, authenticity and sustainability that have always characterized the PUREST brand. Especially noteworthy are the extraordinary raw materials of the highest quality and purity (Grade-A) exclusively originating from inner Mongolia, the craftsmanship that characterizes all stages of production and processing which are carried out in Nepal according to traditional methods and also, with regard to design, the Collaboration with Italian Fashion designers of acclaimed talent.

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