February 2, 2013
After a rewarding 2012 which has seen the successful launch of two Collections and very positive developments on both brand awareness and distribution sides, PUREST is delighted to announce the launch of the new Fall Winter 2013/2014 Priceless Collection during the fashion weeks in Dusseldorf, Milan, Zurich and Hong Kong.
The New Priceless Collection consists of 11 models and 32 color shades developed by our Creative and Production Teams in Milan and in the Kathmandu Valley. Innovative and elegant weave patterns, delightful warm and bright color shades, luxurious manual finishing but also new cutting-edge processing on the shawls are some of the key elements. What does not change at all is our focus on both quality and tradition, the finest cashmere from Mongolia with his marvelous touch and the slow and manual production in the Himalaya region, including the research and innovation provided by our creative Team in Italy.
Patrick Garbini, Founder and Managing Director at PUREST, about the new launch: “The new Winter Collection is proof of our incredible focus and passion for Cashmere Accessories but also the savoir-faire and dedication of our Creatives in Milan and our production Team in our Atelier in Kathmandu. We are particularly proud of the new Collection and we look forward to presenting it to our current and potential Partners.”
Asked about future developments, Mr. Garbini replied: “Our strategy on exceeding Stakeholder expectations through a clear focus on quality and customer proximity, tradition and continuous research and innovation has proven to be sustainable and is giving us the necessary drive to achieve further steps, for example on the product side. During first half of current year we will in fact launch our Home and Travel lines which are now under the final stage of development together with a launching Customer from the Corporate luxury gift segment.”
Meet PUREST and discover the new Priceless Collection at the following Trade shows reserved to Buyers and Journalists:
- February 2nd – 7th: Dusseldorf, Kaiserwertherstrasse 117. Ms. Ursula Dohmen, Agent for Germany, +49 171 2150844
- February 10th – 12th: Zurich, Hotel Zürichberg (Order-Now Trade Fair), Orellistrasse 21. Ms. Rosemarie Flammer, Agent for Switzerland, +41 79 337 10 47
From February 11th onwards, the new Priceless Collection is displayed in our Flagship Showroom in Milan, Winwood Fashion, in Corso Venezia 41. The Showroom can be visited upon appointment.
Customer based in Asia can contact our local distribution office in Hong Kong.
For all contact details visit our dedicated page, or contact us at email hidden; JavaScript is required for any enquire.
Posted in Blog | Tagged Fall Winter 2013/2014 Priceless Collection |
September 23, 2012
We are extremely proud to communicate that we been invited to present our exclusive Priceless Collection of Cashmere Accessories for the coming Summer season at the MeMy Mode Show in Paris. Addressed to professional Buyers and Journalists, MeMy Mode is one of the most recognised fashion tradeshow and it will be held from September 28th until October 1st at the beautiful Bourse du Commerce in Paris.
PUREST Summer Cloud
Meet the PUREST Team in Paris, discover our story and the creation of a PUREST shawl, and let us surprise you with the beauty of our Priceless Collection Summer 2013. A special selection of our Cashmere shawls from the Winter 2012 Priceless Collection is also presented.
We would be delighted to welcome you personally at the PUREST stand, on request we take care of your registration for a personal entry card, just send us a message to email hidden; JavaScript is required .
The e-Lookbook of our Summer 2013 Priceless Collection is also available upon request.
About the Summer 2013 Priceless Collection:
PUREST St.Tropez (Le Grand Carré) and Voile d’été
The new Priceless Collection for the spring-summer 2013 consists of six new models featuring a refined yet always sober design, extreme lightness thanks to the very fine Cashmere yarns with which they are weaved as well as the large size of the grand carré and a choice of over 30 innovative colour shades.
All of this in keeping with the philosophy of excellence and quality, authenticity and sustainability that have always characterized the PUREST brand. Especially noteworthy are the extraordinary raw materials of the highest quality and purity (Grade-A) exclusively originating from inner Mongolia, the craftsmanship that characterizes all stages of production and processing which are carried out in Nepal according to traditional methods and also, with regard to design, the Collaboration with Italian Fashion designers of acclaimed talent.
Posted in Blog |
September 14, 2012
PUREST is extremely proud to inaugurate the official Blog by announcing the strategic collaboration with the German Showroom Claudia Schug in Düsseldorf and the senior Agent Mrs. Ursula Dohmen.
After the successful appointment in 2011 of our Swiss Agent Mrs. Rosemarie Flammer and our international Flagship Showroom Winwood International in Milan, PUREST aimed at being closer to the German market also to respond to a specific demand coming from our Partners and Customers.
Patrick Garbini, Founder and Managing Director at PUREST, commented this important achievement: “thanks to this prestigious Partnership and the professional Team at the Showroom Claudia Schug we are now in the best position to selectively engage with the best boutique retailers in the country and their discerning Customers, but also to increase the brand awareness of PUREST in Germany, a core market for PUREST”.
The newly appointed Showroom displays the Summer 2013 Priceless Collection of luxurious Shawls and Stoles in pure Cashmere (the Collection will be introduced soon on this blog), our Showroom in Düsseldorf can be visited upon appointment. The contact details of Mrs. Ursula Dohmen and an updated list of our selected Points of sale in Germany are available on our webpage.
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Posted in Blog |
