PUREST renews its collaboration with the Festival del film Locarno as Official Supporter, supporting one of the most reputed cultural events both in Switzerland and abroad.

For the second consecutive year, PUREST collaborates with the Locarno Film Festival as an Official Supporter of the event to be held in Locarno, Switzerland, in the magical setting of the Piazza Grande from the 3rd to the 13th of August 2016.

Also this year PUREST has produced a Collection dedicated exclusively to the celebrities attending the Festival and will be offered as a sign of gratitude for participating.

Patrick Garbini, Founder of the PUREST brand based in Lugano, stated: “It is a source of pride to renew our collaboration with the Film festival and thus contribute to the success of this cultural event through our exclusive productions of accessories in precious Cashmere dedicated to Celebrities”.

Celebrate with PUREST, follow us on Instagram or Facebook and take the chance to win two VIP cards for an exclusive red carpet evening in the magical setting of Piazza Grande.

Read more on our Press Release reported below, available in English and Italian.

For further information contact PUREST at email hidden; JavaScript is required or visit our Instagram page (@PURESTCashmere).

 

 

official-supporter-2015 copy

 

 

 

 

PUREST Fall Winter 2016-17 Oceania Collection unveiled, new Collaboration with Jenny Chase Inc. Showroom in New York and Los Angeles

 

The Fall Winter 2016/17 Oceania Collection, designed by our Milan-based Creative director Saverio Palatella and developed in our Atelier in the Kathmandu Valley, Nepal, consists of more than sixty luxury and contemporary Cashmere accessories, such as stylish scarves and enveloping shawls, elegant travel sets and home accessories, trendy bandanas and pocket squares.

Discover the exclusivity and softness of our Mongolian Cashmere and the tactile effect given by the Bouclé yarn, the variety of vivid and refined colors and hand-made finishing created by our Alchemists, the elegant and innovative weave patterns such as the Tartan or the contemporary mood of the enveloping printed shawls, or the refined elegance of the hand sewn pocket squares.

The Oceania Collection is displayed in our Partner Showroom Annette Bailleux in Zurich, as well as in Paris and Hong Kong.

We are also pleased to announce the Collaboration with the Showroom Jenny Chase Inc. in New York and Los Angeles, which is now displaying the new Oceania Collection. The Partnership with the elegant Showroom managed by Ms. Chase is a reply to the increasing demand for our Collections and Luxury Corporate Gifts from the USA.

If you are based in Europe, our recently appointed Agent is available to meet you in your Boutique for a personal presentation.

Professional buyers are kindly invited to book an appointment; all contact details on our Webpage or by writing to email hidden; JavaScript is required

PUREST … the finest Cashmere

 

Join us on Instagram for a preview of the Collection

 

Sales Campaign Winter 2016-17

PUREST collaborates with the Showroom Annette Bailleux Kollektionen in Zürich-Erlenbach

 

PUREST is very proud to announce the strategic Collaboration with the Showroom Annette Bailleux Kollektionen in Zurich-Erlenbach, Switzerland.

Annette Bailleux, together with her professional and motivated Team, is in charge of promoting PUREST Collections in Switzerland from their elegant Showroom based in Zurich-Erlenbach.

Patrick L. Garbini, Founder and Managing Director at PUREST, commented this important achievement: “Through this prestigious Partnership we are able to further strengthen PUREST’s position in our home market, in particular within the major Swiss cities and in selected mountain destinations where some upscale Boutiques have already shown their interest to include PUREST in their brand portfolio”. Annette Bailleux is taking over the role of Ms. Rosemarie Flammer, again Patrick L. Garbini: “I would like to express my gratitude to our former Senior Agent Ms. Rosemarie Flammer who has been instrumental in the development of the Swiss market since the launch of PUREST in year 2010″.

Starting from the end of July 2015, Annette Bailleux and her Team will present the new Summer 2016 Collection of PUREST Cashmere Accessories designed in Milan by our Creative Director Mr. Saverio Palatella and produced in our Atelier in the Kathmandu Valley, Nepal, with the best Cashmere from Mongolia.

The Showroom will display also an exclusive and time-limited Holiday Season Collection with selected shawls and scarves, pocket squares and travel accessories, available for delivery in the second half of November, on-time for the Christmas shopping.

The Showroom can be visited upon appointment, the contact details are available on our webpage.

Winwood Fashion in Milan, managed by Ms. Morena Zabeni, will continue to act as our flagship Showroom for the rest of Europe and the World, while our Founder Patrick L. Garbini is the point of contact for Luxury Corporate Gift. Our Office located in Central, Hong Kong, is further in charge of the Clients based in the Asia-Pacific region.

For more information please visit our website purest.com and the major social networks, or contact us at email hidden; JavaScript is required .

 

Screen Shot 2015-07-20 at 7.51.49 PM Screen Shot 2015-07-20 at 7.51.27 PM
Annette Bailleux Showroom in Zurich-Erlenbach, Switzerland

 

PUREST, Official Supporter of the Festival del film Locarno 2015

PUREST is proud to announce its collaboration with the Film festival Locarno as Official Supporter, in favour of one of the most popular cultural events both in Switzerland and abroad.

The PUREST creative team has developed a prestigious Collection of accessories dedicated exclusively to the festival celebrities.

Patrick Garbini, Founder of PUREST, stated: “I’m particularly proud to be able to support the Film Festival through our exclusive production of precious Cashmere accessories. The Festival is one of the most popular events on the Swiss and European cultural calendar, and to which I feel especially attached not only because of its geographical proximity.”

Read more on our Press Release (EN/IT/DE/FR)

Celebrate with PUREST, follow us on Facebook and take to chance to win 2 VIP entry cards for a special evening movie screening on August 14th on the Piazza Grande. Read more on our Facebook page.

 

official-supporter-2015 copy

PUREST Luxury Corporate Gift

 

The essence of ancestral traditions and extraordinary craftsmanship, relentless passion and refined elegance.

Browse our new Brochure and discover our expertise to create the most unique and authentic gifts to please your Clients and Partners.

For more information, please contact us at email hidden; JavaScript is required

PUREST is … Luxury Corporate Gift

 

 

 

 

PUREST constitutes the “PUREST for Nepal” fund to support the country’s reconstruction

Following the devastating earthquake, PUREST announces that is contributing to the country’s reconstruction and is supporting local micro and small businesses by constituting the “PUREST for Nepal” fund.

A solidarity contribution will be given to the fund for every Collection item sold up to the end of the year and from the Special Collection “PUREST for Nepal – Limited Edition” sales, designed by our Fashion Director Saverio Palatella, which will be available as from September.

On May 5th, declared National Solidarity Day for Nepal, PUREST appeals for your donations to the Swiss Solidarity Foundation to support the People in need and the reconstruction of the Country.

For further information please read the Press Release, available in English and Italian.

 

 

PUREST has appointed Saverio Palatella as Creative Director and Fashion Designer, Summer 2015 Collection unveiled

“Airy Fluidity” Spring-Summer 2015 Collection unveiled at our Flagship Showroom during Milan Fashion Weeks

PUREST is proud to announce that it has appointed Mr. Saverio Palatella as Creative Director and Fashion Designer. Multifaceted artist and creator, a major Cashmere expert from a design and technical standpoint, Saverio Palatella has collaborated with some of the most prestigious international brands; his high-end knitwear Collections are showcased in the most important markets.

About this new Collaboration, Patrick Garbini, PUREST Managing Director, said: “Saverio Palatella is the best expression of Italian creativity applied to Cashmere; he has been tasked with consolidating the constant growth of the PUREST brand, including the further development of the new Home & Travel line and the use of innovative fibres alongside the valuable Cashmere from Mongolia, which has been the signature of the PUREST Collections since the brand was launched in 2011″.
Saverio Palatella will also contribute to the Private Label and Luxury Corporate Gift Collections that PUREST successfully develops for some international Brands, with a specific focus on the luxury sector.

Starting in September, the new PUREST Summer 2015 Collection designed by Saverio Palatella will be presented and exhibited at our Flagship Showroom Winwood Fashion in Milan and at our Partner Agents in Switzerland and Hong Kong. PUREST will also be staging individual meetings with its Customers in Paris, between September 27-30th during the local Fashion week.
Mr. Patrick Garbini’s comments about the latest launch: “Summer 2014 Collection is the quintessence of our commitment to authenticity and excellence; it perfectly reflects our passion for tradition and product innovation combined with our focus on sustainable growth, which is exemplified by our recent collaboration with myclimate, a Swiss climate protection organization (refer also to our previous announcement on our blog)”.

Saverio Palatella’s comments on the new Collection: “Airy Fluidity is the theme of the new 2015 Summer Collection that evokes lightness and softness, freshness and transparency thanks to the use of precious materials, the new Abstract and Arty Fishing printed patterns obtained through digital technology in Biella, Italy, and lastly the use of new effects with faded colours and stripes. A modernist, sober and sensual chic”.
The Collection comprises 16 new models of scarves, “carré” and neck-scarves, 3 models of stylish accessories for travel and home and a selection of 28 colours, ranging from the natural tones through to the refreshing “Aquatic Summer Blues” and the “Fruity pinks”.
The Collection combines refined raw materials, such as pure Cashmere and the own developed blend Cashmere-Bourette silk-Cotton of the “Rustic Glam” capsule, with the traditional handcraft of our Nepalese Atelier and the Italian creativity expertly interpreted by our Creative Director.

All professional Buyers can book a personal appointment to discover our new Collection in Milan (from September 4th onwards), Paris (between September 27-30th), Switzerland and Hong Kong. For all contact details visit our dedicated page.

For any enquire about our Collection or our dedicated Corporate Luxury Gift Program, and to receive copy of our look book, you can contact us at email hidden; JavaScript is required.

Follow us on Facebook or LinkedIn to be constantly updated about the latest news.

PUREST is Milano, Genève, Kathmandu

Selected models from PUREST Summer 2015 Collection

PUREST S15 Pink Shades - Multistripes-Printed Carré Abstract-Pied-de-poule

PUREST S15 Stripes 152.03

PUREST S15 Cachecol 152.08

PUREST S15 Ultralight Patchwork - Limited Edition 152.01

PUREST introduces the Fall-Winter 2014/15 Collection at Milan Fashion Factory

PUREST will officially launch the new Fall-Winter 2014/15 Priceless Collection at Milan Fashion Factory, the new trade-show for high-end fashion accessories addressed to professional Buyers, between February 22nd-24th in Milan Porta Nuova.

The new Priceless Collection dedicated to the coming Winter season presents ten models including the new proposals developed by our Italian Creative Team that combine an intense technical and style content with the traditional features of elegance, genuineness and expression of the best local products and craftsmanship that have always characterized the PUREST Collections.

Quilted scarves and stoles, new printing patterns with nature inspired elements, soft and cozy stoles that recall the atmosphere of Nordic countries, including our lightweight “Voile de Cashmere” (50g), stand out in particular. Produced with extraordinary raw materials of impeccable quality exclusively sourced in Mongolia.

This new Collection also marks the launch of the Home & Travel line characterized by a contemporary and sober “mood” which combines functionality and refinement and is also produced in our Atelier in the Kathmandu Valley. Pure Cashmere and very warm and relaxing color combinations, hand knotted fringes and visible top-stitching skillfully sewn by our Tailors characterize the soft and elegant Plaids. The Luxury Travel Set, dedicated to the contemporary globe-trotter and inspired by the passion for travel of PUREST Founder, is elegant, functional and compact.

All professional Buyers can email hidden; JavaScript is required to visit us at Milan Fashion Factory and discover the new Priceless Collection which is also displayed in our Showrooms Winwood Fashion in Milan and in Lugano, and is available in selected Boutique Partners in Europe and Asia.

For more information please visit purest.com or write us at email hidden; JavaScript is required .

PUREST is Milano, Genève, Kathmandu

 

PUREST FW 2013 02S fuchsiaPUREST FW 2013 07FPUREST FW 2013 05Sphoto 2

PUREST collaborates with myclimate, a tangible commitment to further reduce the Company’s environmental footprint and protect our Environment

PUREST has now entered into a Collaboration with the Swiss Organisation myclimate, one of the world’s leading providers of voluntary carbon offsetting and climate solutions.
Aim of this Collaboration is to further reduce PUREST’s Environmental Footprint. PUREST has in fact committed to offset all carbon emissions caused by the transportation of all raw material and finished products, from the Grassland in Mongolia where the Cashmere yarn is sourced up to our Boutique Partners where our exclusive Accessories meet our demanding Clients.

Patrick Garbini, Founder and Managing Director at PUREST, commented on this latest Company’s milestone: “PUREST has a genuine and pragmatic commitment towards a sustainable development of all activities and product development, the respect of natural and human resources is a core value and drives our daily operations”.

Since the launch of the first Priceless Collection in 2011, PUREST has already adopted key measures to protect not only the environment. For instance, all color pigments used to dye our Creations are environmental friendly and azo-free, and the Company refrain from using any chemical finishing agent with the intent to protect the environment as well as the health of Employees and Clients, who can enjoy the original pureness and softness of the wonderful and precious Cashmere. Furthermore, for all our products and product packaging we make exclusive use of natural fibers, along with a dozens of additional measures including in particular improved working conditions for our Employees.

“Offsetting the emissions produced by our complex logistic chain is a natural step and a responsibility towards all our Stakeholders”, added Patrick Garbini, “because of our focus on excellence and the sourcing of the finest Cashmere in Mongolia, the production in our Atelier in the Kathmandu Valley and our major Markets being located mainly in Europe and Asia, we have calculated that every item covers on average 11’000km. Despite the very low weight of our products we felt it was necessary to neutralize the impact on the environment; the very positive returns we already received from our Partners and Clients are a motivation to go even further”.

PUREST’s vision is to become fully carbon neutral by end of 2016 and further measures will be implemented in the near future to achieve this strategic target.

Discover more about PUREST on purest.com or contact us at email hidden; JavaScript is required .

PUREST MyClimate Certificate 2014